Innovation and improvements in technology have made mobile devices and screen-oriented products more available and accessible to the masses. That is, having a smart phone or mobile device is no longer a luxury, but a necessity in today’s advanced society. With these improvements in technology, is a generational decline in attention spans, most notably in millennials and demographics P18-34. We live in a data driven society. If people can watch a video to learn about a topic in 30 seconds rather than read an article with the same information in 2 minutes, then the average user will watch the video.
Nielsen claims 64% of marketers expect video to play a dominate role in their future strategies. It’s not difficult to see why. Video is naturally engaging and, in an age of information overload, it’s vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video is effective. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester’s researchers. Little wonder then that Axonn Research found seven in ten people view brands in a more positive light after watching engaging video content about those brands.
QASE MEDIA can help you produce videos to reach your marketing goals. Contact us today to get started on your next video production!
